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Communications

About Macroscope

Macroscope is at the vanguard of communications strategy, research, and epistemology. Macroscope leverages the epistemic heft of its global network to offer unique approaches to advocacy, intelligence, and crisis management.

Without the right know how, the global information glut means transmitting signal without noise is nearly impossible. Audiences aren't just fragmenting, they're switching off. Sometimes, the greatest communications challenge is being heard at all.

Macroscope's expertise transcends the latest commstech hype to bring you unparalleled silo-busting cross-disciplinary information design and/or analysis with a commitment to rigour and accuracy. We combine that with creativity and irreverence to deliver audiences that pay attention.

While the automation revolution promises great things, there is still no substitute for human intelligence. Some things may never be quantifiable. That is why Macroscope Director, Alex Fein, has positioned herself as the pre-eminent communications 'qualt' - an information qualitative analyst (as opposed to 'quant').

Praise For Alex Fein's Work

'Strategic, creative, meticulous and bold'

Alex Fein is unique. She is strategic, meticulous, creative and bold. She was able to achieve what no one thought was possible.

- Associate Professor David Zyngier - Southern Cross University

'Vast experience - I highly recommend her'

I’ve come to know Alex through a large, engaged & active twitter community - and now know her as someone who is knowledgeable, passionate & very concerned about the state of Australia’s media landscape & its impact on our democracy. She has vast experience in building & connecting online professional communities - & unique skills in examining both virtual & real life communities to determine their makeup, news consumption habits & how this motivates their actions & decisions. I think she’d provide valuable skills for your organisation.

- Denise Shrivell - media commentator and advertising executive 

'exceptional track record of building digital communities which prioritise rigour and decency'

I have witnessed Alex Fein's exceptional track record of building thriving digital communities which prioritise rigour and decency for the past decade. She is driven by her commitment to the democratisation of good information.

- Dr Larry Stillman - Senior Research Fellow, Faculty of IT Lead Researcher, PROTIC Monash-Oxfam Project for Information Empowerment in Bangladesh Monash University

'Her moral clarity and courage set her apart'

Alex’s is dedicated and thorough. She was wonderful to work with. Her moral clarity and courage set her apart.

- Dassi Erlich - Author: Beyond A Survivor

'Knows what she's doing in the digital publishing space... completely transparent, ethical & accountable'

Alex Fein not only knows what she's doing in the digital publishing space but she also has an unwavering dedication to delivering the truth without hesitation or subtleties. Alex is clever, articulate, well-read and completely transparent, ethical and accountable. I like and admire her greatly even if I don't always agree with her point of view.

- Kathy Kaplan OAM - Founder Impact For Women

'She works tirelessly and passionately'

Alex Fein founded and moderates 2 very successful and dynamic social Facebook news groups. One is Galus which is widely read by much of the Australian and International Jewish community as well as others outside of the community. The other newer page is Meta Meta Monkey Punk, a page where people can post anything newsworthy, satirical, controversial or just of general interest. Alex moderates the page with a high sense of fairness, tolerance and perspective. She works tirelessly and passionately on both these pages which take up an enormous amount of time and dedication. She is professional, organised and fair in all of her communications on both pages.

- Jacqui Schiff Saunders - Lonely Planet

'I highly recommend her'

Alex has shown a real strength in developing forums that often have spirited debate, allowing a free flow of debate and ensuring a safe space in which to do so. I highly recommend her.

- David Langsam - Editor Biotech Daily Ag & Vet Weekly

'Impressed by her intellect and ability to express complex ideas... into easily digestible content - an exceptional talent'

I’ve have always been impressed Alex Fein's intellect and ability to express complex ideas and articulate them into clever and easily digestible online content. Her writing prowess and commitment to the dissemination of honest and unbiased news publication has been integral in maintaining such a high standard of news distribution, that in today’s world, is both unusual and extremely valuable.
Alex strives to maintain her integrity over popularity which again, is a very rare commodity. Alex also manages to balance this with much respect and fairness which adds value to all the work she produces. She is an exceptional talent.

- Jennifer Weinstein - abuse survivor advocate

'Robust and immediate engagement'

Alex has created organic media spaces that have allowed for robust and immediate engagement. It's a modern media platform that has given people a new way of engaging with current affairs and issues.

- Josh Burns MP - Member for Macnamara

'Provocative, punchy and spin free'

Meta and Galus - provocative, punchy and spin free news and debate. I didn't know what was missing until Alex created it. Thank you!

- Stephanie Hodgins May - Greens Candidate for the Seat of Macnamara

'Able to consume and synthesise enormous amounts of information'

Alex is able to consume and synthesise enormous amounts of information and is obsessive about truth and accuracy. She conducts herself with responsibility and endless drive.

- Sivan Barak Bialobroda - social worker

'A formidable intelligence... obsessive about truth and accuracy'

Alex has a formidable intelligence with a keen ability to interpret and decipher complex information rapidly and accurately. Alex has in depth knowledge of web communications and is one of the best online community builders I have ever known.

- Yoram Symons - Magic Industries

'A gifted self starter'

I have known Alex Fein for 3 years, In that time I have seen her create, manage, and grow two successful online communities / media aggregators. She has successfully engaged a wide range of differing people (differing by politics, ethnicity, age and religion, at the very least), managed and grown these communities and at times vigorously defend them (and herself) legally and through the communities themselves as well as through media. A gifted self starter, I would highly recommend he as an asset to any business, she has demonstrated an ability to handle a steep learning curve and achieve great results at the same time. I more than happy to provide this recommendation/reference.

- David Laloum IT Consulting & Project Management

'Commitment to transparent & accurate information sharing'

I have known Alex Fein and her work in the community for around 5 years. I have been impressed with Alex’s understanding of the potential of digital platforms such as social media to lead to effective social change. Her commitment to transparent and accurate information sharing, together with her strong grasp of media and digital skills, have supported the creation and growth of thriving online communities.

- Dr Miriam Faine Adjunct Lecturer, Faculty of Education, Monash University

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We work on lands stolen from the Wurundjeri and Boonwurrung people of the Kulin Nation. Until there is redress, we ask for forgiveness and forbearance. We pay respect to their Elders, past and present and stand with them in their struggles for recognition, liberation, and justice.