Macroscope is at the vanguard of communications strategy, research, and epistemology. Macroscope leverages the epistemic heft of its global network to offer unique approaches to advocacy, intelligence, and crisis management.
Without the right know how, the global information glut means transmitting signal without noise is nearly impossible. Audiences aren't just fragmenting, they're switching off. Sometimes, the greatest communications challenge is being heard at all.
Macroscope's expertise transcends the latest commstech hype to bring you unparalleled silo-busting cross-disciplinary information design and/or analysis with a commitment to rigour and accuracy. We combine that with creativity and irreverence to deliver audiences that pay attention.
While the automation revolution promises great things, there is still no substitute for human intelligence. Some things may never be quantifiable. That is why Macroscope Director, Alex Fein, has positioned herself as the pre-eminent communications 'qualt' - an information qualitative analyst (as opposed to 'quant').
Failures of Automation: Misunderstanding the Hierarchy of Evidence
Failures of Automation: Misunderstanding the Hierarchy of Evidence Folks who are into methodological blood sports would be hard pressed to find a more engaging fight than that between the Cochraneists and the Clinicians over oseltamivir (Tamiflu). You may or may not remember the rush to stockpile this anti-viral drug after the bird flu pandemic of 2005. The stockpiling came on the…
Patientory: The Perfect Storm of Blockchain, Business, and Bullshit
Patientory: The Perfect Storm of Blockchain, Business, and Bullshit Patientory is a blockchain health informatics company whose initial coin offering (ICO) was the perfect storm of blockchain, business, and bullshit. It was a triumph of fantastical ideas over the necessary detail that would nevertheless net its creators $7.2 million in that initial offering, with the coin selling…
Towards a Health Informatics Infrastructure Revolution
Towards a Health Informatics Infrastructure Revolution Crowdsourcing good data may not be as impossible as it sounds. Indeed, in 2017, my company, Macroscope Consulting Network began preliminary investigations into a joint venture with Sam Lee’s Blockchain Global. While those investigations did not yield the joint venture, we nevertheless relished the opportunity to articulate in an…
Contemporary Communications Challenges Impeding Evidence-Based Policy Implementation
Contemporary Communications Challenges Impeding Evidence-Based Policy Implementation [A client] requested a proof-of-concept project intended to address a number of Australian communications challenges. These obstacles currently impede the implementation of evidence-based policy that would yield social, economic, and environmental benefits for all Australians. Many of these obstacles are the product of deliberate, networked disinformation. These are…
Praise For Alex Fein's Work
'A gifted self starter'
I have known Alex Fein for 3 years. A gifted self starter, I would highly recommend her as an asset to any business, she has demonstrated an ability to handle a steep learning curve and achieve great results at the same time. I more than happy to provide this recommendation/reference.
'Able to consume and synthesise enormous amounts of information'
Alex is able to consume and synthesise enormous amounts of information and is obsessive about truth and accuracy. She conducts herself with responsibility and endless drive.
'Strategic, creative, meticulous and bold'
Alex Fein is unique. She is strategic, meticulous, creative and bold. She was able to achieve what no one thought was possible.
'Her moral clarity and courage set her apart'
Alex’s is dedicated and thorough. She was wonderful to work with. Her moral clarity and courage set her apart.
'A formidable intelligence... obsessive about truth and accuracy'
Alex has a formidable intelligence with a keen ability to interpret and decipher complex information rapidly and accurately. Alex has in depth knowledge of web communications and is one of the best online community builders I have ever known.
'Impressed by her intellect and ability to express complex ideas... into easily digestible content - an exceptional talent'
I’ve have always been impressed Alex Fein's intellect and ability to express complex ideas and articulate them into clever and easily digestible online content.
Alex strives to maintain her integrity over popularity which again, is a very rare commodity. Alex also manages to balance this with much respect and fairness which adds value to all the work she produces. She is an exceptional talent.
'She works tirelessly and passionately'
Alex works tirelessly and passionately. She is professional, organised and fair.
'I highly recommend her'
Alex has shown a real strength in developing forums that often have spirited debate, ensuring a safe space in which to do so. I highly recommend her.
'Commitment to transparent & accurate information sharing'
I have known Alex Fein and her work in the community for around 5 years. I have been impressed with Alex’s understanding of the potential of digital platforms such as social media to lead to effective social change. Her commitment to transparent and accurate information sharing, together with her strong grasp of media and digital skills, have supported the creation and growth of thriving online communities.
'Knows what she's doing in the digital publishing space... completely transparent, ethical & accountable'
Alex Fein not only knows what she's doing in the digital publishing space but she also has an unwavering dedication to delivering the truth without hesitation. Alex is clever, articulate, completely transparent, ethical and accountable.
'exceptional track record of building digital communities which prioritise rigour and decency'
I have witnessed Alex Fein's exceptional track record of building thriving digital communities which prioritise rigour and decency for the past decade. She is driven by her commitment to the democratisation of good information.
'Vast experience - I highly recommend her'
I’ve come to know Alex through a large, engaged & active twitter community - and now know her as someone who is knowledgeable, passionate & very concerned about the state of Australia’s media landscape & its impact on our democracy. She has vast experience in building & connecting online professional communities - & unique skills in examining both virtual & real life communities to determine their makeup, news consumption habits & how this motivates their actions & decisions. I think she’d provide valuable skills for your organisation.
'Robust and immediate engagement'
Alex has created organic media spaces that have allowed for robust and immediate engagement. It's a modern media platform that has given people a new way of engaging with current affairs and issues.
'Provocative, punchy and spin free'
Meta and Galus - provocative, punchy and spin free news and debate. I didn't know what was missing until Alex created it. Thank you!
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We work on lands stolen from the Wurundjeri and Boonwurrung people of the Kulin Nation. Until there is redress, we ask for forgiveness and forbearance. We pay respect to their Elders, past and present and stand with them in their struggles for recognition, liberation, and justice.