Macroscope Consulting Network Information Architecture
Without the right know how, the global information glut means transmitting signal without noise is nearly impossible. Audiences aren't just fragmenting, they're switching off. The greatest communications challenge is being heard at all.
The Macroscope Consulting Network is much more than just a digital agency. Our expertise goes far beyond branding, web design, social media, and the latest commstech hype to bring you unparalleled cross-disciplinary information design.
Our silo-busting methodologies are unique. We understand far more than just the tools we use to communicate. Our rigour and commitment to accuracy is unparalleled, and we combine that with creativity and irreverence that deliver audiences that pay attention.
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Failures of Automation: Misunderstanding of the Hierarchy of Evidence
Researchers who are into blood sports would be hard pressed to find a more engaging fight than that between the Cochraneists and the Clinicians over oseltamivir (Tamiflu). The Clinicians derisively refer to the epistemic flaws of the Cochraneists as, ‘Methodolatry’. This is an allusion to the Evidence Based Medicine movement’s supposed fetishisation of the Hierarchy…
Towards the Health Informatics Infrastructure Revolution
Crowdsourcing good data may not be as impossible as it sounds. Indeed, in 2017, my company, Macroscope Consulting Network began preliminary investigations into a joint venture with Sam Lee’s Blockchain Global. While those investigations did not yield the joint venture, we nevertheless relished the opportunity to articulate in an executive summary, our vision for an…
Patientory: The Perfect Storm of Blockchain, Business, and Bullshit
Patientory is a blockchain health informatics company whose initial coin offering (ICO) was the perfect storm of blockchain, business, and bullshit. It was a triumph of fantastical ideas over the necessary detail that would nevertheless net its creators $7.2 million in that initial offering, with the coin selling out within three days. For those unfamiliar with the vicissitudes…
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